Raasta Colors... What do they mean? The black is for Africa. The red is for the blood of all living things in the world. The gold is for all of the treasures in the world that people cherish. The green is for the earth that people walk on, to which Rastas feel a special connection. These colors represent the Rastafari way of life. They were often proudly displayed by Bob Marley, one of the leading people in the Rastafarian movement.